Digital Marketing Executive - Peterborough

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Job Type Permanent full-time
Location Peterborough
Area East of England
Sector Commercial - Sales & Marketing
Salary Negotiable
Start Date ASAP
Job Ref DN1468_1507637300
Job Views 18

Digital Marketing Executive - Peterborough

Join my client in the knowledge that you are dealing with a UK based 5 star rated provider who is renowned for its professionalism in dealing with customers in a fair and professional way. My clients greatest strength is their people - professional, driven yet grounded and fun to work with. My client is currently recruiting for Digital Marketing Executive looking for an exciting opportunity to join a leading Insurer based in Peterborough. The ideal candidate will be a forward thinking digital marketer and will manage all digital marketing activities, including some SEO activities.

Job Specification

This is a fantastic opportunity to be part of our Marketing team. You will be responsible for delivering the company's digital marketing strategy and feeding into the marketing plan on a global basis. The role is very focused on the design and implementation of a strategic digital marketing plan. Duties include but are not limited to:

  • Drive online customer acquisition utilising a range of digital channels including, but not limited to Email Marketing, PPC, Display and Affiliates.
  • Develop and create engaging online banner adverts and manage PPC campaigns.
  • Create, develop and deliver an email marketing programme to drive customer engagement.
  • Use Google Analytics, Google AdWords, and other relevant sites to provide insight on the performance of the digital channels.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.

Candidate Requirements

  • Solid understanding and experience of digital marketing, conversion, and online customer acquisition.
  • Proven experience of running email campaigns.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Strong working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Experience of working with CMS systems (Wordpress, Umbraco etc).
  • Educated to degree level in marketing.

What you can expect from us

  • Salary up to £25,000 dependent on experience.
  • Pension with Royal London.
  • Free Life, critical illness and personal accident insurance cover.
  • Free worldwide travel insurance.
  • Friendly working environment.
  • Location Peterborough.
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